and the environment

We are now using electricity that stems 100% from wind energy - read more

As a large production company, we have an obligation to protect the environment – no doubt about that. 

There are no excuses for not constantly trying to reduce the environmental imprint of the company. 

FSC Labeling
Do you wish to have FSC-branding on your printed matter, as an alternativ to nordic eco label, we will gladly help with this. For more information on this matter, write to Esben Mols Kabell, who is environmental responsible at

On this page you will find useful environmental information, including:
• Information on our carrying the Nordic Ecolabel 
• Claim: The forests suffer from paper production 
• Claim: The production of paper is energy consuming 
• Claim: All kinds of printed matters are equally bad for the environment 
• Claim: Tree is the world’s most environmentally friendly raw material 
• Claim: Deforestation is no longer a problem 
• Article from Danish business newspaper Børsen 
• Our own environmental tips 

Environmentally responsible executive

If you have questions about our environmental policy, please feel free to contact Esben Mols Kabell on

Foto made as variable photo - see large version.

When you select printing house carrying the Nordic Eco label, you select a printer that contributes to a cleaner environment, a healthier work environment for employees and a healthier future for everyone. 

As a LaserTryk customer you may put the Nordic Eco label on your printed matters as a visible proof of responsible and environmentally conscious purchasing.

A printing house carrying the Nordic Eco label meets strict requirements regarding: 
• Use of environmentally friendly paper from sustainable forestry
• Use of  vegetable printing colors
• Minimization of paper waste and other waste
• Energy savings and use of renewable energy
• Considerate use of chemicals in the workplace
• Elimination of the risk of inhaling organic solvents 

Nordic Eco label paper
At LaserTryk, we solely printed on paper carrying the Nordic Eco label, which has been produced without compromising on quality. 

Today, 95 % of the paper we use carry the Nordic Eco label. The rest lives up to similar EU environmental standards

Which printed matters may carry the Nordic Eco label?
With the exception of our postcards, you may insert the Nordic Eco label logo on all our products that are printed on paper. 

How to do
When you order a printed matter which is eligible for the Nordic Eco label, you will automatically be asked if you have included a Nordic Eco label logo. If you have, we review the printed matter to ensure compliance with the logo guidelines

Please note that the logo may also be reproduced in black and white. In such cases, the green colour is simply replaced with 100 % black. 

Download Nordic Eco label logo
Download the logo from our download section

Read more about the Nordic Eco label on Ecolabel.

To say that trees disappear when you use paper, is to say there is disappearing
corn when you eat bread

Scandinavian paper
All paper used in comes from sustainable forestry in Sweden and Finland. Here 3 to 4 trees are planted for every tree cut down (not all trees will grow up).

More European Forest
In Europe, the total forest area has increased by over 30% since 1950, and the area expanded each year with an area the size of 1.5 million football fields - or four times the London area **.

Still deforestation
Deforestation (not sustainable forestry) still occurs beyond Europe's borders, mainly in the tropics. 90% of the reason is unsustainable agriculture ***. See also section on deforestation.

We are getting better and better at recycling paper. Indeed, the European paper industry holds the world record in paper recycling (72.2% in 2009) *.

But as the paper fibres can only be recycled a few times, there is a need for 40% new paper fibres to maintain a recycling cycle.
That means that there is a constant need to fell trees.

Trees turn into energy, not paper
It is also worth noting that 53% of total world wood used for energy production, 28% of sawmills and only 11% of the paper industry ****. See also section on paper and energy.

Remember to check, if your printing company can explain where their papir comes from.

* according ERPC
** CEPI, Forest fact Sheet, July 2008
*** World Rainforest Movement; UN FAO
**** FAO Statistics 2007

Although the European paper industry is a major user of renewable energy with low C02 emissions, there is no doubt that the paper industry remains energy consuming. But in fact, less energy is consumed by the industry than you might think.

200 kg paper a year
On average it takes 500 kilowatt hours (kWh) to produce approx. 200 kg paper which we consume every year. This corresponds to the amount of energy a computer uses in five months.

Or a 60 W light bulb turned on continuously for a year *.

Sustainable Industry
The paper industry, which accounted for 1.1% of CO2 emissions in the world in 2005, has been appointed to one of the most sustainable existing industries **.

In Europe, more than half the energy used to produce paper originates from renewable energy***

Paper and CO2
Even when CO2 emissions during transport and printing are taken into account, European paper is CO2 neutral. Firstly, during their growth, trees will oxidize the atmosphere and store CO2. See also section about the CO2 circuit. 

Targeted environmental efforts
With new tecnology with focused effort on the environment by removing solvents, adding eco colours and other energy saving alternatives..

* *Paper & The Environment, ATS Consulting August 2007
** CEO Perspectives 2008, PricewaterhouseCoopers
*** CEPI, Forest Fact Sheet, 2008

There is a good reason to keep an eye on production methods when you order your printed matter.

Offset printing batch
At, most printed matter is produced by so-called offset batch printing, where we print for many customers on the same large printed sheets. This minimizes the number of waste sheets per customer. 

By ordinary offset printing, approx. 1,600 A4 sheets are used per print start before the colors are correct. By offset batch printing the number is approx. 200 A4 sheets

Digital printing and the environment
If you need small amounts of printed matters, digital printing is the solution. This method uses no additional sheets to arrange colors on the sheet. It really saves paper. Digital printing also allows you to produce multiple printed matter in small amounts and thereby target the printed matter to the receiver. 

It minimizes paper consumption while providing better response when the receiver finds advertising more relevant

A cottage rental business must have a printed catalogue. Instead of producing a large printed matter of all the cottages, 20 different catalogues, for instance, can be produced with digital printing, which are segmented on target groups. 

Customers who e.g. always go to Western Jutland in large groups does not necessarily receive all pages with cottages with room for 4 people, without swimming pool, located on the island of Bornholm

Targeted environmental efforts
With new tecnology with focused effort on the environment by removing solvents, adding eco colours and other energy saving alternatives.

Production 24 hours*
Finally it is worth mentionning that with we produced both digital printing and offset batch print all day/night.

This is a positive impact on the environment, that we use the left over energy that the windmills are producing when the majority of the society is sleeping.

Wood is the world's most environmentally friendly raw material for several reasons:

Trees grow
The raw material wood is constantly created by nature itself, and it is made by solar energy, carbon dioxide (CO2) and water.

Trees remove some of the CO2 from the air which would otherwise cause the greenhouse effect. This storage of CO2 occurs in both living trees and in wood products. 

Solar energy
Trees store solar energy, which you can later exploit by burning wood, such as firewood or wood chips. 

Energy from wood and other plant products does not contribute to the greenhouse effect – in contrast to energy from coal, oil and gas.

The explanation is that the burning of plant products releases carbon dioxide (CO2), which is already in circulation, while the burning of coal, oil and gas sends new carbon up from the earth, into the carbon cycle, which allows for a greenhouse effect.

CO2 cycle
The picture shows the CO2 cycle for wood. By growing trees CO2 is absorbed in the tree. When the wood is burned or rot, CO2 is released again. In the meantime we can use the wood for paper, building houses, etc

The energy is stored
If we store the energy when the wood is burned, we can save the non-renewable fuels like oil and coal, and thereby also avoid the release of additional CO2 from oil and coal. 

But there are some prerequisites for the wood's superior environmental friendliness!

1. Conservation of forest land
The forest area must be preserved, and no more trees are felled in the forests than the ongoing growth. That is how it works e.g. in Denmark, Europe and North America. See also forests suffer from paper production

2. Biodiversity
Production of wood must not reduce biodiversity.

3. Energy and Chemicals
The wood must be processed without unnecessary use of energy and chemicals and with vigilance to the work environment, as is the case with The Nordic eco-label paper. 

4. Frequent use
Wood products must be used frequently, long and wisely. 

5. Recycling
Wood products must be recycled or used for energy after they have served their original purpose. 

Because we are focused on a sustainable forrest, doesn't mean that, deforestation is not a problem.

Space for agriculture
From 1990 to 2005, each year 13 million hectares of forest on average was harvested. Forests are cleared mostly to earn money, to create more space for agriculture, and to export wood, according to news agency MediaGlobal who collaborates with the UN.

20% of global CO2 emissions
It is estimated that deforestation is responsible for 20% of our CO2 emissions.

Thus emissions from deforestation are worse than the total emissions from all sorts of transport

Best, fastest and cheapest
Norwegian Prime Minister, Jens Stoltenberg has stated that by reducing deforestation we can achieve the largest, fastest, and cheapest cuts in global greenhouse gas emissions.

Grants for developing countries
"It is a key element to reduce deforestation in developing countries, when we must address the challenges created by climate change. It is however a complex and challenging achievement in relation to implementation and it will require long term commitment," says Ban Ki-moon, UN Secretary General,  according to Media Global.

According to Jens Stoltenberg, the solution is to provide financial compensation to the countries which should cut down on deforestation.

An EU study shows that when we cut down trees and destroy forests, it costs the world economy more than the current financial crisis.

Trees clean water
Each year it costs us between 2000 - 5000 billion dollars, when the trees and forests of the Earth disappear. The towering amount is an indication that the trees also help clean water and absorb CO2 from the atmosphere.

Man-made C02
When nature is destroyed, it stops contributing positively to our climate - a contribution which originally did not cost us anything because it was just natural. 

For example, when trees are felled and no longer absorb CO2, we instead have to find a man-made way to reduce CO2. That costs. 

Trees absorb important greenhouse gases
The study shows that especially the forests’ ability to absorb the major greenhouse gases will be missing, and thus cost us a lot in the future.

It is also the poorest areas in the world who will be hit hardest because they are often directly dependent on forests - both in relation to food and building

A newspaper’s climate impact is approx. 80 grams of CO2. If you read the news online 30 minutes a day, it will impact with approx. 100 grams of CO2. Everything we do has a climate impact. But few people know how much.

Danes have a special relationship to printed matters, especially those which land each week in your mailbox. 90% of those receiving household-distributed advertising, use them every week and, according to a recent study, two out of three Danes think that advertising printed matter enables them to find bargains and shop cheaper.

There is no reason not to choose newspapers and printed matters solely for environmental reasons.

Weeklies are popular
Weekly newspapers are also popular. 7 out of 10 Danes read them often or always. And the survey shows that 63% of Danes prefer the newspaper in a paper version rather than online. At the same time, consumption of magazines is growing.
Printed communications grow in an increasingly digital world. This is because the printed and digital media are not opposites, but two forms of communication with different properties and importance in our everyday lives.

Printed matters are user-friendly
The printed matter is palpable and clear and gives valuable, usable information. It is simple and user-friendly, and it is portable in time and space.
But printed matters are also something almost everyone loves to hate. The pile of advertising printed matters is criticized because we believe they pollute far more than they actually do.
The same goes for newspapers and magazines. We use them extensively, but we will not quite admit it. It stains our environmentally conscious image.

A family’s C02 accounts
Few people know how little printed matters affect family CO2 accounts.

The daily newspaper, weekly newspaper and the household-distributed advertising is about a percentage of total CO2 emissions in an average, Danish household. This corresponds to almost 130 kg of CO2 per year.

15 years of systematic environmental effort
Sustainable Nordic forestry, efficient and energy-saving paper production based on biomass and hydropower, recycling of printed matters and 15 years of systematic environmental effort in the graphics companies secures Danish newspapers, magazines and advertising printed matters a good environmental profile.

The Climate Challenge
We must take the climate challenge seriously and increase consumer awareness of climate and environment.

And it makes sense to choose the household distributed advertising off if you do not use them. Or drop the paper newspaper if you read all news on the web.

The alternatives also have an impact on the climate, so there is no reason to creep along the wall of the house with the latest cooking periodical and the latest magazines.

Our primary environmental performance must be that we have had our company certified according to the Nordic eco-label. 

In addition, we have:
• Introduced controlled lighting with sensors
• Introduced recirculation of batteries
• Replaced windows with energy efficient windows
• Introduced recycling of printer spare parts
• The shift to environmentally friendly cleaning agents
• Introduced recycling of waste heat 

Favorite environmental tip
Our favorite environmental tip is to switch to LED bulbs, by which we save money as well as the environment. By replacing 400 tubes in our production, we have reduced our power consumption by 160 kWh - a day.

That gives us an annual saving of 40,000 million and the investment is recouped in less than 3 years.

On the Internet there are numerous websites with advice and guidance to improve environmental performance.

If you have good environmental tips, we would appreciate being contacted by you at Good suggestions will be forwarded at Facebook and email service. 

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In this way you can be sure that the order has been given correctly in terms of format, print run and colours. You also avoid delays caused by us having to place the order manually.

If you have any doubts, we can be reached at customer service on or tel. (+45) 87 303 403
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On this page, you can see your prices after discount is deducted.

Be aware that some special products not covered by our general discounts. These are:
• Packaging

• Regular offset print

Special Figured deals
In addition, there is no discount on custom-figured deals.

If in doubt, we sit ready to help at

We’ve sent a quote.

If you’d like to order the printed product, there is a
direct link in the email that you can follow and place your order in a few clicks.

Of course you’re also welcome to reply to this email
and attach your print files, if that is easier for you.

If you need more information, we’re ready
to help at or tel. 02079530331.

Best regards,

Ronni Thing,
Customer Service Manager
Hamilton House, Mabledon Place, Bloomsbury, WC1H 9BB.

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who will be happy to calculate a price for you.

You can contact us at or tel. 02079530331.

We apologise for the inconvenience.

Best regards,

Ronni Thing,
Customer Service Manager
Hamilton House, Mabledon Place, Bloomsbury, WC1H 9BB.