Print files

After having processed more than 200,000 print orders, we have noted that over 90% of errors occur in the same places! 

Follow our two main rules and you are well on your way. 

1. The five design tips
Go through the five design tips given below, concerning 
OrderingColoursFile TypeResolution and Cropping 

Please note the section containing additional information on cropping

2. Layout your document correctly 
Be aware of export settings and the use of templates

Advice 1: Order correctly

It is important that you remember to include all order details when you place your order.

Typical order details are:
• Product (what is to be printed)
• Circulation (how many you need)
• Your phone number – preferably cell
• Shipping address
• Billing address

By ordering through the website, you are guaranteed to forward the relevant information.

Advice 3: Use correct file type

We prefer to receive files in PDF format.

Generally, we prefer to receive PDF files. Remember to use our recommended export settings, or export the files as "press optimized" or "press ready". 

We recommend you to include all fonts in the file. Alternatively, the fonts may be outlined. 

Nearly all graphical programs give you the opportunity to save in the picture formats tif and jpg. Save the file in the maximum possible quality, CMYK colours and with a minimum resolution of 300 dpi. If the printed matter includes text, we recommend a resolution of min. 600 dpi for optimum sharpness.

A popular vector format which typically gives better results than tif/jpg. Remember to convert all fonts to curves (vectored/outlined). Fonts can also be included in the file.

InDesign, Photoshop of Quark
Export to PDF format – cf. above. Alternatively, export to eps and open the eps file in Illustrator, convert all fonts to outlines, and save as eps or PDF. 

Microsoft Office 
(Word, Excel, PowerPoint, Publisher)
Print to PDF (requires Adobe Acrobat or our free PDF Writer – see the download section). Alternatively, use our "File Service" (please refer to page 3).

Remember that Microsoft Office file formats are not intended for graphic purposes, and we take no responsibility for the colours in the final printed matters.

Free PDF writer
On our download page, you can download a free PDF writer with which to create your own PDF files.

Advice 5: Do not forget cropping space

Remember that there must always be room for cropping, when you lay out your publication.

Extra 3 mm in the layout
Most importantly, remember to add 3 mm on all sides of the printed matter. Please refer to the below table.

Final format Working space (your layout)
A0 (841 x 1.189 mm) 847 x 1.195 mm
A1 (594 x 841 mm) 600 x 847 mm
A2 (420 x 594mm) 426 x 600 mm
A3 (297 x 420 mm) 303 x 426 mm
A4 (210 x 297 mm) 216 x 303 mm
A5 (148 x 210 mm) 154 x 216 mm
A6 (105 x 148 mm) 111 x 154 mm
A7 (74 x 105 mm) 80 x 111 mm
Business cards (54 x 85 mm) 60 x 91 mm

The extra 3 mm is cut away, but it is nevertheless important that the entire space is utilized properly.

The background must "go over the edge"
Remember that the background colour and background images should stretch throughout the entire cropping zone. That is, 3 mm beyond the final size of the printed matter.

If the background of your file "goes over the edge", you prevent a white frame from occurring around the printed matter when we trim it.

Distance to edge
Remember that text and images must be placed within the ‘safety zone’ to avoid coming too close to the edge (and thus risking being cropped).


Explanation of cropping

Cropping zone
Background graphics and colours should 
stretch to the outer edge. 3 mm beyond the  final edge of the printed matter.
Final edge
The final format of the printed matter
after cropping.
Safety zone
Text, pictures and logos are to be placed in the safety zone" within 3 mm from the final edge.

Use templates

Avoid problems with cutting/printing by using our templates.

Other news
See our section with further information about cutting/printing.

Advice 2: Use correct colours

With the exception of a few printed matters using Pantone Colours, we print EVERYTHING using four CMYK colours.

Using most graphic applications, it is possible to select working with CMYK colours rather than RGB ones.

Although a computer screen can only display RGB colours, you come closer to the finished printed result if you work in CMYK colours.

Neither can you rely on the colours of your own printer as it will be RGB profiled to RGB. Therefore, you may order a colour proof – priced at £ 200.

How to define the colour black
If you are to define the colour black (for coverage) using CMYK colours, you get the best results by choosing C = 50, M = 40, Y = 40, K = 100. Black text and line drawings must be defined as C = 0, M = 0, Y = 0, K = 100.

As mentioned, a few of our printed matters are produced using Pantone colours, which are specialized colours that cannot be created using the CMYK colour scale. We solely use Pantone colours for certain matters to be offset printed, typically envelopes and letter paper which must have one or more Pantone colours.

Colour samples
If you order our catalogue, we enclose the brochure "Info on colours", where you will find a wide range of CMYK colour samples.

Ask a colour specialist
If you have any doubts on icc-profiles, samples, colour definitions etc. write to us at

Advice 4: Use correct resolution (dpi)
Use the correct resolution (dpi) to prevent your printed matter from being grainy and blurred. Generally, print files should be submitted in 300 dpi resolution.

Less dpi 
Fewer dpi (e.g. 150) can usually also be applied. It is virtually impossible to tell the difference between 300 dpi and 150 dpi when a printed matter is viewed at a distance of 20 cm.

If you insert a 150 dpi photo in a document but only use it in half size, the dpi of the photo is equivalent to nearly 300 dpi. The larger output, the less are the requirements for solution.

For an A1 poster, 150 dpi will typically be sufficient, and a backdrop or an outdoor billboard of e.g. 1 x 5 meters, satisfactory results are often attainable using as little as 25 dpi.

Try to print the layout on your own printer, and consider it from a distance. The ‘bumps’ you can see when viewing the layout close-up typically become invisible at a distance, e.g. 1m. 25 dpi means that all pixels measure 1 x 1mm. Less dpi (e.g. 150) is often sufficient.

More dpi
More than 300 dpi are rarely necessary for printed matters. Exceptions are business cards and other printed matters with text that are designed in bitmap programs like Photoshop.
In such cases, the files should be saved using a minimum resolution of 600 dpi.

We do not recommend text to be created as a bitmap.

Layout your document

Get a good start – and avoid typical problems – by:

1. Using our export settings
We recommend you to download and install our export settings if you design your printed matters using Adobe CS programs (InDesign, Illustrator and Photoshop).

The advantages of export settings
When using our export settings, you can be sure to avoid:
• Transparency problems
• Cropping problems 
• Problems with missing fonts
• Problems with unnecessarily high resolution

How they work
1. Download the zip file and unzip it.
2. Double click the file ”” 
(InDesign/Photoshop/Illustrator must not be running).
3. The export settings are now installed and are
available when you export using your graphics softwarer.

The above only works if you have Acrobat Distiller installed. Alternatively, you may in InDesign choose "File" and "Document presets" – "Define".

Here they are
Download export settings here.

Eksporter fra InDesign
See large version

2. Use our templates
We recommend you to use one of our templates when you design your printed matter, especially when designing complex printed matters such as beach flags and sales folders.

Find more under templates.

Design without using templates
If you are to design a simple printed matter like e.g. a postcard, you can do that without using our templates.

Create a new document
Can also be called "new page", "new canvas" or "new art board."

Document setup – InDesign
Set the document size to the final dimensions of the printed matter, e.g. 85 x 54 mm for business cards and 105 x 148,5 mm for A6.

Insert a 3 mm cropping zone and a 3 mm safety zone in "New Document" menu.

Document setup – other applications
Set the document size to be 3 mm beyond the final size of the printed matter on all four sides. This is called ”adding cropping”. Example:

  Final dimensions Document size
Business cards 85 x 54 mm 91 x 60 mm
A6 postcard 105 x 148 mm 111 x 154 mm
A5 flyer 148,5 x 210 mm 154,5 x 216 mm

Then insert a ‘safety zone’ around the document that extends 3 mm beyond the final print size.

Opsætning af nyt dokument
See large version

Your Shopping Cart

Total price printing : excl. VAT
Samlet rabat :

We recommend that you order online.

In this way you can be sure that the order has been given correctly in terms of format, print run and colours. You also avoid delays caused by us having to place the order manually.

If you have any doubts, we can be reached at customer service on or tel. (+45) 87 303 403
Get sent the contents of the basket for an optional address. The message includes a direct link, so the order can easily be resumed.

Order of

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Shipped on time - or free

If we do not send your print on time, the printed matter will be offered free of charge, maximum £150 and excluding freight.

Har du valgt ekspres levering?

Vi kan desværre ikke garantere at leveringstiden overholdes, hvis der er meget tryksværte på din tryksag, da det kræver en forlænget tørretid. Du kan sikre dig at dette produkt sendes på 1 arbejdsdag ved at vælge vandlak eller bestrøget papir.
On this page, you can see your prices after discount is deducted.

Be aware that some special products not covered by our general discounts. These are:
• Packaging

• Regular offset print

Special Figured deals
In addition, there is no discount on custom-figured deals.

If in doubt, we sit ready to help at

We’ve sent a quote.

If you’d like to order the printed product, there is a
direct link in the email that you can follow and place your order in a few clicks.

Of course you’re also welcome to reply to this email
and attach your print files, if that is easier for you.

If you need more information, we’re ready
to help at or tel. 02079530331.

Best regards,

Ronni Thing,
Customer Service Manager
Hamilton House, Mabledon Place, Bloomsbury, WC1H 9BB.

OOPS – something went wrong and the email hasn’t reached

We are sorry about this – please contact customer service,
who will be happy to calculate a price for you.

You can contact us at or tel. 02079530331.

We apologise for the inconvenience.

Best regards,

Ronni Thing,
Customer Service Manager
Hamilton House, Mabledon Place, Bloomsbury, WC1H 9BB.